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What to look for in a quality CBD product?

graham nelson

By: Drew Hanson, Account Manager at Ayani Botanicals

With the recent passing of the Farm Bill legalizing the commercial production of hemp federally, the United States is seeing a rapid expansion in the hemp and CBD industry. With a myriad of options on the market at this point, it can be difficult to understand what sets a product apart from similar offerings. To help our client base understand what to look for, we have put together a short list of items to consider before choosing a product.

1. Purpose of Use

Are you looking for something to apply to sore muscles after a long day’s hike or are you looking for a tincture to take each day for mood improvements and sleep support? Are you looking for a simple lip balm with better restorative properties?

If you would like a quick onset, vaporizers are going to be the quickest way to feel the effects. Topicals applied to the skin work well for more immediate localized relief as well. Taking CBD orally can take anywhere from 20 minutes to 2 hours but ultimately will have the longest lasting full-body effects.

2. Concentration

The amount of CBD contained in the product is measured in milligrams. Companies should be able to responsibly inform a consumer about their products in regards to the total concentration of CBD in milligrams per unit. This leads us to our next item, third-party testing.

3. Third-party Testing

Third-party testing is important because you are getting lab tested results from an independent party who does not benefit from the sale of the product. Does the company in question provide third-party testing? This information should be available on their website and sometimes directly on a label through a QR code (Quick Response Code). This is the industry standard for validating a company’s claims of CBD concentration. This is undoubtedly a new and burgeoning industry and with that comes plenty of people cutting corners to make a quick buck. There have been numerous accounts of companies making false claims about the concentration of CBD in their products. To ensure you are getting what you pay for, be sure to check the QR code or the company’s website for test results.

4. Ingredients

Most people are interested in CBD for the health benefits. That being said, it is important to understand that your skin is your biggest organ. Topical products are absorbed through the skin and enter into the body; therefore, you shouldn’t put anything on your skin that isn’t safe to take internally. Ask yourself, what else goes into making the tincture, salve, oil, etc.? Is the company using organic ingredients to produce their products? Where are they sourcing their ingredients? Are they producing the products themselves or are they slapping a label on someone else's formula and upcharging the end user?

Organic matters for your health. The risk of undesirable contaminants, including pesticides and heavy metals, is a commonly and overlooked problem in consumer goods. When you choose products made from certified organic ingredients, you support your own health and also agricultural practices that support the well-being of the environment.

5. Hemp Source

Does the company use organic or naturalized hemp? Where is the hemp sourced from? Now that the Farm Bill has passed the industry should see the monitoring of hemp quality improve. As the industry matures, we will hopefully see organic certification becoming a standard practice.  

6. Extraction Process

What processes does the company use to extract CBD from the hemp plant? The safest proven methods are ethanol or CO2 extraction. Some companies use petrochemicals (hydrocarbons) which have the potential to leave unwanted heavy metal residuals. Would you purchase a product if you knew it had toxic heavy metals attached as a by-product during production?


7. Cost per Milligram of CBD

After ensuring you are looking at a product with third-party testing and a company that sources the highest quality ingredients, how do you know you are getting the most for your dollar?

Here is a method meant to help you calculate the cost of every milligram of CBD. The equation below will calculate the cost per milligram of CBD.

  1. Take the price of the overall product and the overall claimed CBD content.

  2. Let’s say the cost of a tincture is $50.00 and the concentration is 750 mg of CBD.

Take the price of $50 and divide it by 750 mg.

$50 ÷ 750 mg = .06666. The price per milligram for this tincture product is .06 cents. This is a great way to gauge the value of your CBD product.

Ultimately, quality CBD products should be adding relief and value to your life at a reasonable cost. If you follow these steps and ensure that a company’s values align with your own, you are sure to get a more quality product with greater benefits all around. Self-extraction and locally sourced ingredients create an environmentally conscious and sustainable product. Organic ingredients ensure that you are only reaping the benefits of CBD and not exposing yourself to other unknown toxins. Finally, if you understand what the cost is per milligram, you are sure to get the most value out of your dollar for a quality product.

If you would like to learn more about the ingredients Ayani Botanicals has chosen you can find them here:  Ayani Botanicals Ingredients List.

If you have any questions about our products or would like to inquire about wholesale orders, please contact Drew Hanson at


graham nelson

BY: Pat O'brien

The health conscious movement has taken over the world. It’s evident in our
broad selection of organic products, from our produce to our health and beauty
market. Restaurants now clearly state when their menu choices are organic or
sustainably farmed. Behind the scenes, farms can often struggle to meet the strict
guidelines put forth to be considered an organic farm. The USDA organic
certification can cost farmers thousands of dollars and a tremendous amount of man
hours. Numerous studies have been done on the negative effects of many
“traditional” pesticides and other petroleum based chemicals, sprayed on millions of
acres of farmland each year. The run off from these fields moves into streams and
rivers, polluting the ecosystem with dangerous chemicals that are hard for
organisms to break down. It is a negative chain reaction that makes it all the way to
our tables.

A 2006 Columbia University study done on the insecticide; chlorpyrifos,
linked this chemical to an increase in childhood developmental disorders in children
whose mothers consumed produce sprayed with chlorpyifos during pregnancy 1 .
Taking numbers from the Centers for Disease Control and Prevention website,
shows us that over a decade from 1997-2008 developmental disorders in children
rose 17.1%. Specific findings also show that children whose family live below the
poverty line had higher rates of developmental disorders over these years 2 . One of
the first rules of statistics is that correlation does not causation. This principle
should always be used when performing analysis on any amount of data. There are
many outside factors that will result in this number increasing such as earlier
diagnosis’ in children and the implementation of specific disorder screening tests.
However even with all of these medical advancements, these numbers continue to
grow. The one factor we haven’t altered is our mass use of pesticides and
insecticides in non-organic farming.

One of the greatest influences on a humans overall health is their diet. Our
bodies work best when food is unprocessed and little is added. The nutrients,
vitamins and minerals found in natural food sources have been crucial in
maintaining our incredibly complex bodies for millions of years. Only over the past
few centuries have farming techniques used synthetic additives to increase
production. It would be unimaginable for the growth of the country without the
modern farming techniques that are used today. However, the adverse effects need
to recognize and proper restrictions put in place. The only sustainable and safe
farming practices will be organics in the future. As more organic farms come online
we will see the high costs currently associated with organic products come down.
This will continue to be a conscious choice made by both the consumer and the
farmer to make this shift. At this time though, little, if anything, seems like it could
slow the organics train down now.


Those who cannot remember the past are condemned to repeat it.

graham nelson

By: Pat O'brien

Looking back through the lens of time, we find that civilizations have been using the hemp plant for thousands of years.   Its uses vary from culture to culture, but fundamentally, the plant Cannabis sativa L., has been critical in the progression of the human race.   Our history is riddled with clues that our ancestors knew the power of hemp, from the earliest recorded uses as medicine in China dating as far back as 2700 B.C., to hemp being used as legal tender in the American Colonies.  There have been several periods of prohibition throughout history as well.  We are currently experiencing a fading prohibition in the United States that has lasted for almost 80 years. 

While hemp has grown a confusing stigma over the years, US history weaves a different story. Revolutionary farmers were required to grow as much hemp as they could, which lead to hemp becoming the largest agricultural export for more than a hundred years.   The Declaration of Independence was even written on a hemp-based paper!   Throughout the late 1800’s into the 1900’s, hemp-based products lined the shelves of stores in the United States.  Hemp was used to create medicines, tinctures, elixirs and hashish. 

In the early 1900s a true conservative wave took hold of the United States.  In 1914, the Harrison Act would deem taking marijuana illegal. In 1919, the 18th amendment was instituted, banning alcohol from being made and sold.  Then came the Marijuana Tax Act of 1937, this would be the beginning of the end for all varieties of Cannabis sativa L., as it criminalized the use of marijuana in any form.  In 1970, the controlled substance act would classify any thing that is derived from the plant Cannabis sativa L. as a schedule 1 on the list.  This would put hemp, once our countries most profitable export, in the same category as heroin. 

            Post 2000, we have started to see a tidal change in the political landscape as it pertains to both marijuana and hemp. Activists have continued to push for the reclassification of Hemp from the current scheduling, separate from its THC producing cousin, marijuana. Members from both sides of the aisle are realizing that prohibition is strangling the American farmer.   Innovation and research in this field of study has been blocked for almost a century.  Looking at the world around us, that is a lot of lost time.  Rescheduling hemp is one of the most important issues for today’s farmers in the United States.